I was tasked with creating a concept mental health strategy that aimed to increase awareness among Edinburgh Napier's students about the university's invaluable mental health advisors.
Through engaging in discussion with the support team, I was able to discover some key facts and themes behind the cause and a message they were hoping to convey.
This resulted in "MINDFüLL", a friendly, colourful and to-the-point campaign, that aimed to break down the stigma and anxiety around seeking help and with speaking to advisors (which were key themes identified in workshops).
Ultimately I created several eye-catching posters, a digestible infographic and motion graphic adverts. These would be published across Edinburgh Napier's varying platforms in both print and web and additionally be integrated with the university's virtual learning environment to increase reach and success.